![]() ![]() ![]() The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. ![]() The use of general descriptive names, registered names, trademarks, service marks, etc. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Springer Texts in Business and Economics Amy Van Looy Social Media Management Technologies and Strategies for Creating Business Value Springer Texts in Business and Economics More information about this series at Amy Van Looy Social Media Management Technologies and Strategies for Creating Business Value Amy Van Looy Ghent University (Faculty of Economics and Business Administration) Ghent, Belgium ISSN 2192-4333 ISSN 2192-4341 (electronic) Springer Texts in Business and Economics ISBN 978-9-9 ISBN 978-0-5 (eBook) DOI 10.1007/978-0-5 Library of Congress Control Number: 2015949641 Springer Cham Heidelberg New York Dordrecht London # Springer International Publishing Switzerland 2016 This work is subject to copyright. ![]()
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